Project Overview
A soccer-season with almost no audience. As we all experienced and are still experiencing, COVID-19 changed many aspects of life and society. One of those elements being the simple pleasures in life, such as attending sports games. Not only were athletes impacted, but spectators as well. The roar of fans and victory hugs quickly became a fading memory. Something that once was. Covid has changed football - in cooperation with the German soccer-team HSV and Mutabor we have developed a design concept to make the “football experience” accessible again.
My Contributions
UX-Design, Conception, Illustration, User Research
Design concept in the COVID-19-pandemic
problem of the pandemic
As time passed with the continuation of the pandemic, stadiums remained empty and the joy of football slowly faded away through countless lockdowns. Sitting quietly, isolated in front of your TV was now the norm - where is the thrill in that?
the solution
The interactive fan bracelet “HSV-Tau” can be worn during a remote football game, various sensors recognize your live reaction and transfer them to the stadium.
how does that work?
You can have your own “HSV-Tau” delivered
to your home. It will be linked with a free
seat in the stadium of your choice and connected to a smartphone application.
deliver emotions
There is a light panel installed on your seat in the stadium. If you wear your HSV bracelet during the game, your live reactions such as your pulse, movement and volume of your voice will be transmitted. The more you cheer, the brighter your seat lights up in the stadium.
cheer together - from home
Together, with other fans, you can create a large picture displaying the teams logo. You can once again, feel as if you are surrounded by fellow fans, connected by one thing, the joy of football. In addition, you can use the application to record your personal fan vocals. Your songs, just like your light panel, will be activated depending on the reaction intensity.
